NEW YORK LIFE’S 175th ANNIVERSARY BOOK: LOVE TAKES ACTION

New York Life 175th Anniversary Book

Built for All Times, delivered in January 2023, is the story of New York Life Insurance Company, the largest mutual life insurer in the United States. Researched, written and designed during the height of the Covid-19 pandemic, it tells the story of a company whose core product is at its essence a gesture of love between one person and another.

The oversized, 148-page book shows a deeply human side of life insurance, conveying the stories of people who come to the life insurance business as a calling, of those who buy life insurance out of love and protection for their families, and of those who as policy beneficiaries find hope, security and peace of mind at a time when they are most vulnerable.

The book emphasizes the financial strength and stability, conservative investment practices, compassion and commitment to mutuality that are the foundation of New York Life’s success and longevity. It charts the course of a company that was founded as a maritime insurer in 1841, reorganized as a mutual life insurer four years later and has maintained an uninterrupted history of ownership since then. Created as the centerpiece of a 175th anniversary celebration, it’s a multi-audience book with a primary readership of employees, agents, recruits and clients, plus business, community and charitable partners.